Lighthouse Digest International Lighthouse Magazine
Advertising Formats & Sizes
1/24 Page 23/8"W x 13/16"H
1/12 Page 23/8"W x 23/8"H
1/8 Page
Horizontal 35/8"W x 23/8"H
Vertical 23/8"W x 35/8"H
1/6 Page 23/8"W x 47/8"H
1/4 Page
Vertical 35/8"W x 47/8"H
Horizontal 71/2"W x 23/8"H
1/3 Page Horizontal 71/2"W x 33/16"H
Vertical 23/8"W x 10"H
Half Page Horizontal 71/2"W x 47/8"H
Vertical 35/8"W x 10"H
Full Page 71/2"W x 10"H
Final Trim: 87/16" x 1015/16"
Bleeds: Full page bleed size is 83/4" X 111/4"
No live matter within 1/2" of final trim size.
Color separations:
133 to 150 line screen
Camera ready negative film to be right reading, emulsion side down. Digital materials are preferred.
Disk Specifications:
All digital materials must be received on 3 1/2" diskette, CD or Zip disk. All ads must be IBM/PC formatted. Art files need to be tiff, Jpeg, or EPS, and 300 dpi. We require color ads to be CMYK (not RGB) and to be accompanied by an IRIS or Matchproof. Must be in Photoshop, Miscrosoft Word, QuarkXpress, and/or Pagemaker formats. Mac versions require more lead time; please call if approaching a deadline. Electronic files less than 1MB may also be emailed to finnegan@lhdigest.com
Display Advertising Rates
Effective Issue – April 2004
| Ad Size |
B/W |
Full Color |
Internet Ad w/ print ad |
| 1/24 |
$75 |
$150 |
$ 50 |
| 1/12 |
$180 |
$238 |
$ 50 |
| 1/8 |
$225 |
$300 |
$ 50 |
| 1/6 |
$270 |
$350 |
$ 50 |
| 1/4 |
$345 |
$450 |
$ 75 |
| 1/3 |
$425 |
$555 |
$ 75 |
| 1/2 |
$495 |
$625 |
$100 |
| Full |
$670 |
$825 |
$125 |
Inside Front/Back Covers
| Ad Size |
|
Internet Ad w/ print ad |
| Full |
$970 |
$250 |
| 1/2 |
$800 |
$200 |
Back Cover
|
|
Internet Ad w/ print ad |
| Full page |
$1275 |
$325 |
Odd sizes will be billed at $75 per column inch. Two Color: Black & white rate plus $40.
Internet Only Ads: $350 plus $75 per graphic. Please Note: Internet Only ads are to be submitted in ASCII text format, maximum of 500 words. Graphics to be in JPG or GIF formats.
Color Separations: $175.00
B&W photos: $30
Typesetting: Free
Designing is charged at $40 per hour.
Photography will be sent out and billed as charged.
Agency Commissions: A 10% commission to recognized advertising agencies, commissions forfeited on past due accounts. Agencies must submit camera ready material (film) to qualify for commission.
Non-profit lighthouse groups will receive 40% discount on all ads. No further discounts or commissions allowed.
No discounts on photography or designing.
Lighthouse Digest ® is published monthly (excepting March and September)
Frequency Discounts:
3 consecutive issues 10%
6 consecutive issues 12%
9 or more consecutive issues 15%
Space Reservation due date is the first of the preceding month.
Camera ready film may be submitted
by the 5th of the preceding month.
We can now accept your electronic files in Quark!
We now publish only 10 times annually. There will now be 2 combined issues: February/March and August/September.
2004 Classified Rates:
$1.10 per word – 20 word minimum or $22.00.
DISPLAY: $40 per column inch.
10% frequency discount for prepayment of 3 consecutive issues.
PREPAYMENT REQUIRED by check or credit card. No phone orders.
The first word of each ad will be in BOLD/ALL CAPS at no charge; additional words add 50¢ each.
ALL CAPS – add 25¢ per word; bold only add 25¢ per word.
Ad copy and payment should be sent to
K. Finnegan,
Lighthouse Digest,
P.O. Box 1690,
Wells, ME 04090.
Fax 207-646-2800.
Counting Words: One or more characters divided by a space will count as a word. City State and Zip will count as three words, phone numbers and internet addresses will each count as one word. Please note: long Internet addresses may get hyphenated. We will attempt to rearrange to avoid this, but cannot be responsible for addresses longer than one line.
|
