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In the collection of advertising items at the American Lighthouse Foundation’s Museum of Lighthouse History are these advertising cards promoting Liebig’s Fleisch Extract. The cards.
The cards feature outstanding artwork on lighthouses from around the world. Unfortunately we know almost nothing about the history of the cards, how many different ones were produced and where they were available.
We do know that Justus von Liebig (1803-1873) was a scientist who dominated organic and agricultural chemistry during his lifetime. His claims that protein was a primary exercise fuel and that athletic capability required a large protein intake were unassailable to many. During his lifetime he lent his name to commercial products, Liebig’s Infant Food that was advertised as a replacement for breast milk and Liebig’s Fleisch Extract (a meat extract), which supposedly conferred special benefits to the body.
This again proves that lighthouses, even a hundred years ago, were a good medium to help promote and sell products. If you have any of these cards that you’d like to donate they can be sent to the American Lighthouse Foundation, P.O. Box 889, Wells, ME 04090. Or if you can supply us with additional information on the cards as to how many were issued, the year they were issued and where they were available we’d appreciate hearing from you by emailing Timh@lhdigest.com or send the information to Tim Harrison, Lighthouse Digest, P.O. Box 1690, Wells, ME 04090.
This story appeared in the October 2003 edition of Lighthouse Digest Magazine. For subscription information about the print edition, click here.
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